What makes Lion’s Share different than other marketing firms?
Lion’s Share is unique in two ways. First of all, we customize our services based on client objectives – at both the strategic and tactical levels. Secondly, we specialize in banking. Our depth of experience in our chosen market makes us uniquely qualified to help both banks and other for-profit organizations operating in the banking industry.

Do you operate locally, nationally or globally?
Lion’s Share serves the domestic U.S. banking market.

Do you work with de novos?
Absolutely. We’re passionate about helping small institutions compete successfully. We provide de novos with a turnkey package of services designed to get them to market quickly and effectively while minimizing their startup costs.

How do you remain objective if you're working with numerous banks as clients?
It’s not as difficult as it may seem. First of all, we truly believe that no two banks are exactly alike and therefore each bank should develop and execute a unique market strategy. Secondly, we never accept new clients that directly compete with any of our existing clients.

As a financial institution, what are the top three things I need to consider for an effective marketing strategy?
Actually, there are four primary things you should consider when developing your market strategy:

• Community demographics and economics
• Competitive landscape
• Availability of skilled personnel (such as private bankers, small business bankers, etc.)
• Technology infrastructure