ShareMail is our permission-based email marketing solution for multi-stage email marketing campaigns and ongoing customer communications.
With ShareMail you can create and manage your own campaigns or outsource your campaigns to Lion’s Share, including emails designed to:
- Enhance existing customer relationships and foster customer loyalty
- Cross-sell additional products and services to existing customers
- Acquire new customers
- Communicate with key constituents, such as employees, shareholders and media outlets
Whichever option you choose, count on us to ensure CAN-Spam compliance for all your communications, help you segment your audience for more targeted promotions and protect your customers’ privacy.
Why Email Marketing? Because it provides key advantages over traditional offline marketing. Email marketing is:
- Targeted
Email allows you to segment and target communications according to the customers’ likes and dislikes. Also, unlike traditional mass media, email facilitates a two-way dialog with your customers. As more interactions with a given customer or segment of customers occur, you can continually refine your messages.
- Immediate
Email campaigns are quicker to develop and execute than other marketing tactics. The response mechanisms are equally quick. You can observe customer reactions in real time as they occur, allowing you to continually refine your campaigns to improve results.
- Measurable
Email marketing makes it easy to determine how effective your campaign has been. You can obtain detailed tracking information about responses, requests for information, click-throughs, purchases and more. This allows you to analyze the results of the campaign and calculate your return on investment (ROI).
- Cost Effective
Across the board, digital technologies have lowered the cost of marketing. Email costs just pennies per message, compared to $2-$5 for traditional direct mail. And because the execution cost is comparatively low, the ROI from email marketing can exceed that of traditional marketing strategies.
For best-practices email marketing, consider ShareMail, a specialized email service provided by bankers for bankers, then contact us.