So many businesses come to the table with good—even genius—ideas for products or technologies. When it’s time to bring that product to market, however, they have no idea how to go about attracting customers.

Good ideas, it turns out, are not quite enough. And that’s okay. We wouldn’t expect a homebuilder to have a real estate license so why should we expect an entrepreneur to have innate marketing skills?

Whether you’re buoying a startup or sustaining an established company, the fact remains: If you’re in charge, you have to focus on your core business and developing your product. You most likely don’t have the time and energy to generate novel ideas for getting your name out there. Yet without a sound marketing plan to fuel sales, the growth of your customer base will be dependent on word of mouth referrals—something every business needs to an extent, but it’s not a long-term strategy.

If you don’t have the resources, skills or insight in-house to handle marketing duties, it may be time to consider outsourcing this service. Even if you do have an in-house marketing team, you might benefit from some outside assistance to bolster company efforts.

An effective marketing firm brings the objectivity of a third party to the table—the perspective of someone who isn’t immersed in your daily operations and who can help you communicate your ideas to a wide-ranging audience. (This can be especially true for tech businesses, which often struggle to make their concepts relatable to the layperson.)

A marketing strategy can help you position your company for success, find the right customers and deliver what it takes to seal the deal.

A good marketing firm can also point out the tactics that would most benefit your business, whether it’s B2B social media, public relations, website development, webinars or the creation of marketing content like whitepapers and blog posts.

At Lion’s Share, we understand the constraints under which small businesses are operating, and we work with our clients to help develop a marketing strategy that makes the most of their resources while building brand awareness, generating product buzz and drawing customers into the fold.

After all, marketing in and of itself isn’t the point. Good marketing drives sales—it’s as simple as that.

You’ve got the great idea part down. Now it’s time to get it out there.

For more information on how Lion’s Share can help your small business succeed, contact us today.